Focus Group Transcription

Focus group sessions produces large amount of data. Key informant interviews, in-depth interviews - focus groups - are the most important methods to elicit consumer insights and identify their feelings and perception of a particular subject matter in which transcriptions are a great tool for research analysts.

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Listening or watching hours and hours of focus group recordings just to pull findings for reports is so grueling and not an efficient way to collect information for your research - having an intelligent transcription is invaluable for reporting. A focus group session might involve more than 15 participants, tons of different accents and dialects, background noise, simultaneous speaking (participants speaking over each other), different sound quality. A precise verbatim transcript of a focus group session is the most efficient way to analyse and gain insights. 

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At Qualtranscribe all focus group transcriptions are done by real people - 100% human - who are subject matter experts, thus, providing accurate transcriptions for all recordings. We know the complexities involved in having a focus group session transcribed - but our rates don't change for focus groups. 

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We transcribe the following: ​

• Strategic planning sessions

• Marketing Campaign

• Risk Analysis Sessions

• Small Group Sessions

• Consumer Forums

• Brainstorming sessions 

• Customer Analysis Sessions

• Medical Research Sessions

• Roundtable discussions 

• Routine office meetings 

• Business group discussions 

• Lectures, seminars and workshops

• Competitor Analysis Sessions

• Market Survey Research Recordings