Transcription

In the fast-paced world of market research, understanding the voice of the consumer is everything if you're aiming to stay competitive. From focus groups to in-depth interviews and online surveys, capturing authentic consumer voices is the foundation of actionable insights. However, raw audio data from these interactions can be overwhelming, especially when dealing with diverse accents, dialects, or overlapping conversations. Sloppy transcription can turn a goldmine of insigh

So you've got audio or video that needs transcribing. Maybe it's a research interview, a focus group, or a legal deposition. You head to order a transcript and suddenly you're faced with options: timestamps, speaker labels, verbatim vs. clean verbatim. What the heck do all these mean, and why should you care? Here's the thing. These aren't just fancy add-ons to jack up the price (though some services do that). They're actually tools that make your transcript way more useful.

You've just finished conducting 15 in-depth interviews for your dissertation. The conversations were rich, the insights were valuable, and now you're staring at 22 hours of audio recordings wondering how you're going to turn all of this into analyzable data. This is where most graduate students and researchers hit a wall. You can try transcribing it yourself (at roughly 4-6 hours per hour of audio, that's 88-132 hours of typing), or you can find a transcription service that a

Qualitative research hinges on capturing the subtleties of human experience. Whether you're analyzing interviews, focus groups, or...

Focus groups remain a vital tool in market research, providing businesses with rich insights into consumer preferences, behaviors, and motivations. The moderator, whether human or AI, plays a pivotal role in guiding discussions, probing for deeper responses, and ensuring productive exchanges. For years, human moderators have been the go-to, using their knack for reading the room and connecting with people. But now, artificial intelligence (AI) is stepping into the spotlight,

Picture this: you’re back from fieldwork in a remote village, your recorder packed with hours of interviews, storytelling sessions, and...

Swahili, also known as Kiswahili, is a linguistic cornerstone of East Africa, spoken by over 150 million people across countries like...

Europe is a big mix of languages, cultures, and people. If you're running a business, doing market research, holding focus groups, or...

Hey, researchers! Want to dive deep into the heart of African communities for your qualitative research? Transcribing and translating...

Qualitative research is rich, complex, and often messy. Whether you're working with interviews, focus groups, or ethnographic recordings,...

When conducting qualitative research, the quality of your data doesn’t end with how you ask the questions. It also depends on how responses are captured and preserved. Whether you’re working with recorded interviews, focus groups, or open-ended conversations, transcription plays a critical role in shaping the depth and clarity of your analysis. One major decision researchers often face is choosing between full verbatim and clean verbatim transcription. Each style has its plac

Not all transcripts are created equal. If you're a researcher, analyst, or insights professional, you’ve likely come across transcripts...

If you're conducting interviews for academic research, you already know how much depends on the quality of your data. But here’s...

If you work in market research, you know just how much valuable insight lives in interviews, focus groups, and voice recordings. But...

In biotech and pharmaceutical research, capturing accurate information is everything. Whether you're recording expert interviews, running...

In biotech, every conversation counts. Whether you're in the lab, managing a clinical trial, or preparing to meet with investors, what’s...

If you're planning to outsource transcription services for your research, business, or media project, one of the first questions you'll...

If you’ve ever conducted field interviews, moderated a focus group, or recorded hours of discussions for your thesis, you know that...

Transcription is changing fast. By 2025, we’ll see even more advances in technology that make the process easier, quicker, and more...

Let’s be real, turning audio or video into text can feel like a daunting task. Whether you’re a podcaster, lawyer, doctor, researcher, or...